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20 Essentials of the Network Society Print E-mail
Written by David Batstone   

David BatstoneBack in 1999, I put together a book addressing what it means to be a "good citizen." I included essays from such luminaries as Cornel West, Robert Bellah, Judith Butler and others. In my own essay, I drew a picture of how our world was changing toward a network society. I wanted to stress that the network society represents not only a new form of economic development, but the evolution of an entirely different state of human affairs, with peculiar forms of social interaction.

I came up with 20 essentials - deliberately provocative, I might add - to this network society that give clues how citizens will be connected, and enterprises will be transformed. Now as I look at the essay, six years later, I think these "essentials" are more apt than ever. As we move ever deeper into the 21st century, these trends will become more transparent.

Here's a snapshot of the 20 essentials:

  1. Community will not save you.
    What matters are the forms of intelligence to whom one is linked, the practical support those connections deliver, and the costs those connections exact.

  2. Fight for your right to party with your guests of choice.
    Citizens gain leverage by joining a net, while those who remain absent to one are deemed irrelevant.

  3. Challenge systems that wield centralized and hierarchical power.
    Closed systems will be eroded by unstoppable associations.

  4. Don't count numbers; focus on adding wealth to the network.
    One plus one equals far more than two in a growing network.

  5. Don't be shocked by the future; learn to anticipate it.
    Anticipation, which assumes trust in one's own intuition and judgment, represents an elevated form of intelligence in the network society.

  6. Make an organization's tenth anniversary its last, then start from scratch.  Decentralized nets adapt more effectively to evolving environments.

  7. Push the process, not the agenda. People care most about those things they help to bring into being.

  8. Connections should matter more than computations in our schools.
    Information is not always power. Ask any librarian.

  9. When you hear an intellectual forecast the disappearance of work, assume that pundit has tenure at a university. Jobs are not a stable commodity that can be protected. But a complex adaptive network means that tomorrow's work may not yet be born.

  10. Declare a war on ignorance. Learning never ends in a network society.

  11. If you want to live in a world without governments, go buy an island.
    A good government strengthens nets, ensures fair access and competition in economic markets, and protects basic civilian rights.

  12. Discriminatory exclusion weakens your network. Diversity has a salutary effect on biological ecosystems; human culture is no exception.

  13. Egregious errors of the past will continue to haunt us.
    Social problems do not disappear in a network society; they show a dogged persistence.

  14. Believe in democracy, but don't look to the government to solve your problems.
    The network society promotes opportunity, but expects individuals to act with personal responsibility and dignity.

  15. The flow of information should not move slowly in one direction.
    Transparency of information rules.

  16. If you don't like the news, go out and make your own.
    Nets of communication now give everyone the tools to share their stories.

  17. History has not come to an end, but it has reached a major point of transition.
    Global communication nets extend the range of what can be defined as capital and accelerate the pace at which it can move.

  18. Your grandchildren will carry two passports.
    History is on the side of globally linked citizens.

  19. We will all become environmentalists.
    Defining and controlling the environment, be it physical or virtual promises to be a matter of fierce competition in the 21st century.

  20. What is past is prologue.
    Our stories are an open canvas.

 

*The full essay appears in The Good Citizen, David Batstone & Eduardo Mendieta, eds. (Routledge Press, 1999)

Comments
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Christian Long - Spinning the 20 Essentials Int
2005-11-17 14:37:37
David,

Won't take up too much room on this reply, but wanted to let you know I took some time to explore your 20 Essentials on the "think:lab" blog. Hope that it finds you well...and again, thanks for the provocation. Always appreciate the level of discourse on your site and in the "wag". Here's the link:
http://thinklab.typepad.com/think_lab/2005/11/appreciate_your.html

Have a great day...and looking forward to your next e-zine issue. Cheers, Christiannull
Terry Woodnorth - Global networks
2005-11-17 22:13:33
In light of your article, thought you might be interested in this.

Imagine tens of thousands of people around the world just like you
connecting in real time over the internet to discuss and debate some of the most urgent and controversial issues that face a rapidly urbanizing planet.
Imagine world-class thinkers leading the discussions. Imagine the results
that could be achieved by this unprecedented global conversation and
collaboration. This is Habitat JAM.

The Habitat JAM is about adding your voice into the global conversation
about the future of our cities. It's about having your say on important
issues that affect you. It's about building new global networks of people
who wouldn't have connected before. It's about working together across the
globe to agree on solutions.

As part of the preparations for the third session of the World Urban Forum,
the Government of Canada in partnership with UN-HABITAT is sponsoring this
72-hour internet event. From December 1-3, 2005, the Habitat JAM will
gather your input and add it to thousands of others to turn ideas into
actions for the Vancouver World Urban Forum agenda and influence the
Forum's content.

http://www.habitatjam.com/
Pam Brill - Intelligence as Intuition
2005-11-23 14:49:20
Essential #5) "Don?t be shocked by the future; learn to anticipate it. Anticipation, which assumes trust in one?s own intuition and judgment, represents an elevated form of intelligence in the network society."

Intuitive intelligence- the kind that comes from the gut- dates back to the days when our ancestors were considerably hairier and were smart enough to live in tribes, i.e. networks.
The challenge today is how do we tune into our guts when the outer layer of the brain, a burden that our hairier predecessors did not carry, tries to override the wisdom of the gut?
Research from behavioral and biological sciences, including sports psychology, provides a few clues.

When the outer brain layer begins to pummel you with the "shoulds? and ?haftas? that dismiss the desires and passions of gut intelligence, try these simple fixes that elite performers on the wide worlds of sport and business use:
Breathe and Get a Grip- ditch the hyperventilating and take a few deep breaths. Release your white-knuckled grip on the desk or steering wheel and flex and relax your fingers. Or wiggle your toes.

Sounds too simple but research tells us that when we get ramped up on the natural biochemical cocktail that sets our lungs to rapid fire, we lose sight of the bigger picture. Sports scientists call it ?visual narrowing.? Real world research suggests that it?s more than our sights that narrow- we hear and see a smaller sliver of the real deal when we are wired tight and flying in fast forward. That includes losing sight of the signals coming from our intuition and gut. And without that information, it is difficult to think strategically, intuitively or to think at all- stress really does make us stupid.

Next time you find yourself in hyperventilation mode, pause long enough to breathe and to get a grip. These same strategies that winning athletes put to the test can raise your gut I.Q. and lift your spirits as well as your scores.
suzanne searle - where is the most important es
2005-11-23 15:58:50
i do not anywhere see the word 'stewardship', which would cover just about all the others. the world and all it's resources has been placed in our care, and our best use of our new networking capacity will be to practice better stewardship.
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