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By Kevin Salwen, Co-Founder Motto
 Sometimes the road of entrepreneurship has serious potholes. The trick is gathering strength from surviving them. That, fellow WAG readers, leads us to the story of the magazine formerly known as Worthwhile.
Those of you who subscribe to the print magazine may have wondered why you have not been receiving your subscription on a regular basis. Others clearly have only known of Worthwhile from the WAG (hey, it’s what the W stands for in WAG).
In a nutshell, here’s the pothole we hit: the owners of another national publication sued us over the name Worthwhile (even though we hold the federal trademark for Worthwhile). We spent a lot of time and money on that litigation until it became clear that the ultimate cost of continuing the fight would be prohibitive. So, difficult as it was, we decided to take the summer and change the name.
As you know, we are glass-half-full people around here and frankly we now believe we have an even better name: Allow us to introduce MOTTO. The concept behind MOTTO is simple: It is the principle behind one's life. We set out to find a word that reflects the strong values our readers (and our company) stand for – one that reflects the view that we can individually and collectively change the world and improve lives through our work. (Plus, it’s fun to say and looks great in a logo!)
The magazine will hit subscribers’ mailboxes and newsstands in the next week or so, and what you’ll see in the Premiere Issue of MOTTO is an exciting new layout, new name and some new content – but the same sensibility that you loved about Worthwhile. Inside you’ll find:
•Our Special Report on Money + Meaning, focusing on how to link your soul to your investing, spending and business,
•Deepak Chopra on how to hire soulfully,
•Monster.com founder Jeff Taylor talking about his new venture,
•Connector Janet Hanson on how she built 85 Broads, her massive nonprofit women’s network,
•Manpower builder Lance Secretan on building a company with authenticity.
To welcome you back, we have created a 2-for-1 offer: Buy a subscription and we give you another one for a friend or family member. Two subscriptions for only $18 if you just click on this subscribe link .
And don’t miss our exciting changes online too at www.whatsyourmotto.com, where we are adding new voices and new functions each week – and to introduce MOTTO are now running our “What’s Your Motto?” contest. Just enter your personal motto and you can win an appearance in the next issue of MOTTO Magazine or other fun prizes.
We’ve hit a few potholes, but we’re still on the road. Thanks for your support, and as always, let us know what you think.
Kevin
Do you like the new name MOTTO? Share your opinion:
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