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Backdating Options Rewards Mediocrity Print E-mail
Written by David Batstone   
David Batstone

A gorgeous woman slinks up to a CEO at a party and through moist lips purrs, "I'll do anything - anything - you want. Just tell me what you would like." With no hesitation, he replies, "Backdate my options."

So goes a new rendition of the jocular tale that Warren Buffet used in his annual letter to Berkshire Hathaway Investors a few years ago. In a fit of blatant pandering, boards have acted foolishly to give top management an unearned perk.

More than 100 companies are under government investigation for charges related to backdating executive stock options. Executive departures related to backdating already have taken place at Apple Computer Inc., software firm Comverse Technology, computer-security firm McAfee, CNet Networks, and the UnitedHealth Group. Who will be next?

The most recent dramatic development is the case of Dr. William W. McGuire, a medical entrepreneur who built the UnitedHealth Group into a colossus in its field. He was forced to resign from the company early this week and forfeit a portion of the $1.1 billion in stock he holds.

Stock options give executives, or other workers, the benefit of buying stocks at the price it was sold one time ­ the exercise price ­ and then selling for a presumably higher price later on, based on the companies successes where the workers and executives presumably contributed to make them higher.

Companies that backdate their options select a date for the option that is often earlier than when the grant is made. This allows them to choose a date when the value of the option is more favorable to the employee receiving it, which inflates executive payouts when the options are exercised.

I realize their temptation. I am on the board of a public company (TWL Knowledge Group) that offers stock options to board members and executives. Just last month I received some stock options and the transaction was appropriately filed with the SEC. The value of the options was determined by the stock price on the day of its granting. By sheer bad luck, the stock price went down on the day of the granting. A week earlier and my options would have had more value. So what do you do? You just shake your head, and do your best to lift the performance of the company. Cheating is not an option.

The option backdating story broke several months ago when the Wall Street Journal looked at companies' grant dates for executives and found that at several companies, option grants usually occurred on days when the stock price was much lower than normal, and in some cases, grants occurred on the day with the lowest stock price of the whole fiscal year. The Journal calculated that the probability that these grant dates were continuously selected by chance was extremely low, in some cases odds of 1 in 6 billion.

At UnitedHealth, there was strong evidence that options were backdated for employees between 1994 and 2002. The most substantial were those awarded to Dr. McGuire, the company's long-time chairman and chief executive. Of the 12 options grants issued to Dr. McGuire, three just happened to be priced at the stock's lowest price that year

Maybe it's not surprise that Silicon Valley is ground zero for the stock options fiasco. It developed an entrepreneurial culture that held up stock options as the best way to get rich quick. John Coffee, director of the Center on Corporate Governance at Columbia Law School, calculates that approximately 29% of all companies between 1996 and 2005 manipulated or backdated their stock options in at least one or more cases.

The practice of secretly backdating options hurts us all - it cheats all investors and undermines the public confidence in the capital markets. The irregularities are far-reaching. They may force the companies to erase reported earning, which will turn years of profit into an illusion.'

Perhaps most important of all, backdating options sends out the wrong message to every employee in a company. Stock options were meant as rewards for actual performance. It is hard to hold non-executive employees to standards of excellence when their leaders are patted on the back for mediocrity.


Do you think executives should be fired if it is shown that they have backdated their options? Share your opinion:

Comments
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Bob Childs
2006-10-18 05:19:20
I am not up on all the laws, but I would think this would be against the law. If it isn't, it should be.

It is also morally wrong and if a CEO is willing to "bend" the situation to his/her own personal gain, taking away from the investors, that all of his/her decisions are in question and I would not want them to be a CEO in "my" company.

If I were a stockholder in that particular company, I would be outraged!
Sarah - Creative Manager
2006-10-18 07:42:02
I think this is an unethical practice that needs to stop. However, getting rid of the CEL that made the company a success is not a great option for the honest investors and employees.

For example, United Health Group has grown exponentially under Dr. McGuires tenure. Taking him out of the picture at a time when the company is going to face close scrutiny only adds to the instability.

I feel the practice should be stopped. Those involved should be heavily fined, have to pay back any profits and then proceed to deal with the future of the company. Is the practice illegal? From what the news is reporting, there have been no arrests, only resignations.

Often, losing the successful leadership doesn't profit anyone. A case in point is Martha Stewart. The government was trying to keep things honest for the stockholders, average investor types. Once the scandal broke, stocks plummeted and those same investors they were trying to protect were holding stocks in a worthless company. Martha is back and stronger than ever. Losing her leadship would have put the final blow to the investor dreams.

What is in the best interest of the investors, employees and future of the company? Do it.
Rose Feerick
2006-10-18 10:38:28
This is an important issue. I'm glad to see you comment on it. That said, I found the image you used to introduce the issue sexist and offensive.
David Batstone - I am confused
2006-10-20 14:32:08
What image is "sexist and offensive"?
Honestly confused.
tamar frankel - professor of law boston univer
2006-10-18 10:44:07
It is the culture, stupid. A corporate culture that aims are "maximizing profits" at other people's expense and money leads not only to backdating options butto any other action that can be more hidden or based on an unspecific and very very clear law. There will never be enough laws to cover all possible abuses of trust and dishonesty. Culture and leadership is what we should focus on. and lea
Patrick Melley - Board Shenanigans
2006-10-18 21:34:57
Not knowing too much about how a board member can affect things, but aside from backdating, a board member could affect
the stock's value on a given day if they knew what day the stock was to
be distributed.

With a established date for options nearing, the board could take
actions like hiring or firing, closing plants, reporting losses and on
and on to lower the stock price overnight or faster. Allow the stock
to take a small dive and then announce the another plan to replace a
person, restructure, maybe relocate a few of those closed plants,
introduce that new widget.

Is it so unlikely that an unscrupulous board or board member could do
this? Could one board member leak information temporally causing
adverse effects on stock. Even leak a half truth knowing it will
quickly straighted out?

Maybe the SEC could pick at random and without notice when a public
company will issue the options. Not unlike random drug testing.
Greg - Who Pays for the Scams? We do!
2006-10-20 10:03:09
We use united healthcare at work and have just been frontdated with an 18% increase in premiums. What a deal for the scumbag Dr. Mcguire, the board backdates his options, he retires with 1.1 billion and us minions pay the 1.1 billion with the increase. We should all incorporate in Nevada, make the family a board and backdate our wages to the say when we were hauling in minimum wage and the IRS will owe us money!! Dern it. Wesley Snipes already thought of that.
Andrea Spudich - Corporate Responsibility Consu
2006-10-26 09:18:41
By definition, a leader's role is to guide or direct. This role sets the tone for the rest of the organization and its relationships with the marketplace. Integrity, accountability, and responsibility are key pillars to leadership. Without these pillars no healthy relationship can exist between a leader and its stakeholders whether they be employees, investors, partners, suppliers, or customers. No organization can be successful without the existence of trust and confidence in these relationships.

Leaders who mislead, and/or act inappropriately or unlawfully erode the trust and confidence that are so very vital to the success of any organization. By taking actions such as options backdating, leaders have ruined the trust and confidence they need from key constituencies and thus have destroyed their ability to lead.
mike - Re: I am confused
2006-11-03 15:15:54
I imagine sexist image refers to the image you paint with the words 'gorgeous woman ... moist lips purrs' ... etc.
robert edward cenek - Unintended Consequences of Exe
2006-11-28 19:37:05
Business Week's latest issue has a great article on how Bill Clinton's attempt to limit executive compensation backfired, and may have unwittingly aided the accelerated movement toward options as a form of compensation.

His intentions were noble, but this is an area of corporate taxation and affairs that has always slipped "detection."

The backdating of options is nothing more than another manifestation of the rampant greed prevailing throughout our society.

robert edward cenek, RODP
www.cenekreport.com
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