Just when you thought that the American worker could not get squeezed for any more juice, major retailers have come up with a new cost-savings innovation to apply more pressure on their workforce. Indeed, staffing is the latest area where big retailers like Wal-Mart, Target, and Payless hope to wring out a few pennies with new operational efficiencies.

Mind you, Wal-Mart and its kin already have been blasted for paying low wages, being miserly with health benefits, and reticent to pay their workers overtime. So how could matters get worse for their employees?

I’m on a mission to bring passion to the masses. I’ve got my work cut out for me, I know. Half the people out there are dissatisfied with their work. Barely one in five actually find their work energizing.

I’m convinced that one reason for the disconnect is that people don’t realize how simple it is to start bringing passion into the picture.

In fact, it’s insanely simple. Here’s how: Figure out who you are, then make choices so you can be that. That’s all there is to it. Easy, huh? OK, if you want a little more to go on, let’s start with my definition of passion: “Passion is the energy that comes from bringing more of YOU into what you do.”

Sometimes the road of entrepreneurship has serious potholes. The trick is gathering strength from surviving them. That, fellow WAG readers, leads us to the story of the magazine formerly known as Worthwhile.

Those of you who subscribe to the print magazine may have wondered why you have not been receiving your subscription on a regular basis. Others clearly have only known of Worthwhile from the WAG (hey, it’s what the W stands for in WAG).

In a nutshell, here’s the pothole we hit: the owners of another national publication sued us over the name Worthwhile (even though we hold the federal trademark for Worthwhile). We spent a lot of time and money on that litigation until it became clear that the ultimate cost of continuing the fight would be prohibitive. So, difficult as it was, we decided to take the summer and change the name.

Carolina is a young woman who for a very long time had to accept any kind of work in order to feed her two children. Tired from working in very poor conditions, being exploited, and making very little amount of money, she asked an organization to lend her some money.

The money she borrowed allowed her to start selling flowers in the streets. The cash flow from the initiative allowed her to pay the loan back, buy more flowers, and feed her children. Her micro-business developed so much that she was able to have a stable income, and feed her children three times per day.

Stories like Carolina's have multiplied around the world and are being celebrated by the Nobel Peace Prize Committee.