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Helping Employees Into Hybrids
Written by David Batstone   

Commuting to a job can be a pricey proposition these days. So I searched out a few model companies that are turning green to save some cash and save the air we breathe. They are handing out cash bonuses to employees who buy fuel-efficient cars.

The leader of the pack is Hyperion Solutions. The Santa Clara, Calif., software company jump-started the trend last year with its Drive Clean to Drive Change program. An employee gets $5,000 if he or she purchases a car -- most likely a hybrid -- with an EPA rating of 45 mpg or better. Hyperion promises to distribute the bonuses to as many as 200 employees annually on a first-come, first-serve basis. Anyone who has worked at Hyperion for at least a year is eligible, and veterans can reapply every four years. So far 75 employees have taken advantage of the program, and Hyperion has set up a how-to guide on its website for other companies looking to launch fuel-friendly initiatives.

"Our employees care about global warming and the impact of their commute," Godfrey Sullivan, Hyperion's president and CEO told me. Sullivan decided to do something innovative to help them.

Employees must complete one year at Hyperion to be eligible for a reimbursement, and they can apply it toward a new car once every four years. The company promises to distribute the cash rewards for up to 200 employees annually on a first come, first serve basis. The offer is also open to Hyperion's 1,000 workers who operate outside the U.S.

Sullivan reported to me that recent global events have added to the appeal of his company's hybrid program. "The rise in gas prices and a heightened sensitivity to energy conservation at the moment translate into even more employee enthusiasm for our program," he said.

Hyperion hopes to spark a green commuter movement. To assist other companies that aim to create their own hybrid car program, Hyperion shares at its corporate Website a how-to manual describing how firms can create their own hybrid benefit program.

Indeed, a revolution may be brewing. Within months of the launch of Drive Clean to Drive Change, both Timberland and Google announced their own hybrid car programs. Google offers its workforce a two-tier bonus system: $5000 reimbursement for a new hybrid car and $2500 for leasing one.

Timberland, the New Hampshire company known for its hiking boots, gives its employees $3,000 toward the purchase of a hybrid. I asked Betsy Blaisdell, Timberland's manager of environmental stewardship, what motivated Timberland into an employee hybrid program. She says the earth-friendly perk fits snugly into the corporate culture: "We are all outdoorsy people who want to preserve the places we enjoy."

 

*David Batstone wrote a slightly different version of this piece for the November 2005 issue of Business 2.0 magazine.

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Lorraine Beckett - Helping Employees Into Hybrids
2005-11-03 14:13:48
Hi David

How about taking it a bit further and asking employers to subsidize transit passes for their employees?

I use an employer bus pass Monday to Friday, and because I swim at the Aquatic Centre at UBC, I use the bus on Saturday as well (Cost $30 per pay period) (NOTE: parking at UBC is over $60 per month)

All students pay for a $20 per month bus pass (one zone) whether they use it or not. I believe the University of Washington, in Washington States has a U-Pass system.

As UBC (The University of British Columbia) builds market housing to enrich their endowment fund, putting 20,000 people on campus in 25 years, transportation has become a big issue. Surface parking lots are being built on, more people, more congestion, idea, put more people in transit.

Of course, as the second highest destination in Greater Vancouver, next to downtown, it makes sense for transit to be a focal point for getting people on and off of campus.

Lorraine
Tim Baisdon - Helping Employees into Hybrids
2005-11-09 10:38:06
For companies who do not have the capability of providing large bonuses, Commuter Choice offers a simple solution. Under TEA 21, an employer can provide a pre-tax cash payout to an employee that gives up their parking space in favor of alternate transportation. My company in San Antonio, Texas pays employees $100 a month to give up their space in one of our downtown's parking garages. Those that participate walk, ride their bike or arrive by bus. The company would have spent $90 on the parking space in any case, and the money is tax exempt to the company as well. For more information and options go to: www.commuterchoice.com
Robert Fischer - High Mileage Cars
2005-11-09 12:08:02
They don't need to sell hybrids but only thriftier gas engines. I had a two geo metros at 45 mpg and higher, but they couldn't make a profit off them, so Chevrolet stopped making them. My idea was for Chevrolet to do one better with a two cylinder called the "Chevrolet Chihuahua" (idea rejected, of course). When gas gets to $5.00/gallon, maybe Americans will get some sense. Brazil seems to be doing OK with alcohol based fuels. The technology is already available. Toyota and other auto companies sell hybrids to increase their profit margin.
suzanne searle - hybrids and public transport
2005-11-23 16:11:39
getting paid to put on the brakes? i love it! if you must drive, the hybrid is clearly the way to go, but even better is the free bus pass i get from my employer.
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