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David Batstone

Right Reality:
Just When You Thought the Squeeze Was Over

By David Batstone

Just when you thought that the American worker could not get squeezed for any more juice, major retailers have come up with a new cost-savings innovation to apply more pressure on their workforce. Indeed, staffing is the latest area where big retailers like Wal-Mart, Target, and Payless hope to wring out a few pennies with new operational efficiencies.

Mind you, Wal-Mart and its kin already have been blasted for paying low wages, being miserly with health benefits, and reticent to pay their workers overtime. So how could matters get worse for their employees?

Major features in the Wall Street Journal and the San Francisco Chronicle this week reveal that new computerized scheduling systems will move many American workers from a predictable work shift to staffing based on the number of customers in a store at any given time. The system will allow managers to start the business day with a few employees on hand, then bring in "on call" workers when business picks up during the course of the day. Once commerce lags, the manager can send workers home until further notice. In short, it more closely matches staffing to customer demand.

It's easy to see how this practice could increase productivity and, hence, operational profitability. But consider the plight of workers who no longer can budget their expenses for a week, or arrange for baby sitting for their kids if called into work, or hold a second job that might help them make ends meet. They are essentially at the beck and call of their boss on a daily basis. Rather than work, say, four 8-hour shifts per week, a worker might work two hours one day, six another, and three on a subsequent day. The practice will force a large slice of American workers into low-paid, part-time jobs.

"The whole point is workers were a fixed cost, now they're a variable cost," Kenneth Dalto, a management consultant told the Wall Street Journal. "Is it good for workers?" he added. "Probably not."

I don't know why Dalto had to throw the word "probably" into his assessment. It's clearly a nightmare scenario for workers who will be pressured to be available at the drop of a hat. It gives "flex time" a whole new meaning. It used to mean that workers could arrange their work to fit their personal demands. It now means that workers will arrange their lives to meet the demands of commerce.

Wal-Mart now asks its hourly employees to fill out a schedule of their availability, and encourages them to include a weekend window "if at all possible." This "personal availability form" states: "Limiting your personal availability may restrict the number of hours you are scheduled." The obvious implication is that the less flexible you are, you may find yourself in the manager's dog house and fall to the bottom of his call list.

The San Francisco Chronicle reports that some longtime workers, who have reached higher pay scales, fear that managers are using the system to pressure them to quit their jobs. After working 16 years at a Wal-Mart in Hastings, Minnesota, Karen Nelson says managers told her she had to be opening to working nights and weekends. When she refused, her manager told her, "[I can] get two two people for what I pay [you]." Her hours were cut, though restored again after she filed a complaint.

While retailers can defend the new staffing policies by hiding behind improved customer service - workers will be present when the customers most need them - the truth of the matter is that it places an unfair burden on workers. Just how far can we squeeze the worker? It looks like mammoth American retail chains are willing to test that proposition.

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What do you think of new workforce policies that use "on demand" staffing? Share your opinion, and read that of others, at the RightReality blog.

Toolkit: How to Cash in on YouTube

YouTube has become a huge promotional tool for savvy companies. Can you really reach customers with dirt-cheap homemade videos?

Heeling Sports is one of a growing number of businesses seeding YouTube with short videos to generate buzz on the cheap. The homemade quality of the clips appeals to young consumers who are constantly bombarded with ads, says Brooks Radighieri, Heeling Sports' marketing manager. "It has more validity if it doesn't look like a corporate-sponsored video," she says. "Kids are sharp--they know when you're trying to sell them something."

Read the entire article.

the WAG

January 5, 2007

Sound Byte: Business and Society

"Companies cannot thrive in corrupt, enervated, impoverished societies; and the train of social progress will move much faster with locomotives of private enterprise at its head. If you start from the premise that business and society are interdependent, CSR becomes an opportunity, not a duty."

- Thomas Stewart, Editor, Harvard Business Review, December 2006

Business Innovation: Where "Check Please" is Your Call

At a new breed of "Robin Hood" restaurants, diners pay what they can afford -- and what they think the meal is worth.

Deciding between the spicy peanut stew and the pesto chicken, or the squash soup and the avocado, chicken, lime soup, are not the only decisions tempting patrons at the One World Café in Salt Lake City and the SAME (So All Might Eat) Café in Denver. They must also decide what the meal is worth.

These pay-as-you-can cafes have missions that are unapologetically altruistic—call it serving up fare Robin Hood style. "Our philosophy is that everyone, regardless of economic status, deserves the chance to eat healthy, organic food while being treated with dignity," explains Brad Birky, who opened SAME with his wife, Libby, in October. Customers who have no money are encouraged to exchange an hour of service — sweep, wash the dishes, weed the organic garden — for a meal. Likewise, guests who have money are encouraged to leave a little extra to offset the meals of those who have less to give. "We're a hand up, not a hand out," says One World owner Denise Cerreta, who prides herself on the fact that everyone can afford a meal at her café.

Read the entire article.


Data Point: The Next Job Boom - 10 Hot Cities

Top USA job growth projected between now and 2015....

1. Las Vegas

35.5%

2. Orlando

28.3%

3. Riverside, CA

26.7%

4. Austin

24.7%

5. Phoenix

24.3%

6. Jacksonville

20.8%

7. Tampa

19.7%

8. Dallas/Fort Worth

19.4%

9. Charlotte

19%

10. Atlanta

18.8%

Source: Business 2.0 magazine, May 2006


The Big Think: I'll Agree to Do the Right Thing...Next Week

Most of us believe that we should make certain choices—save more money or reduce gas consumption, for example—but we do not want to carry out these choices. In psychology this tension has been referred to as a "want/should" conflict.

Human behavior experts show through four experiments that people are more likely to choose what they believe they should choose when the choice will be implemented in the future rather than in the present, a tendency they call "future lock-in." They also discuss directions for future research and applications for public policy, an arena in which citizens are often asked to consider binding policies that trade short-term interests for long-term benefits.

Read the entire article.



Improve Your Serve: The Hardest Job -- Made Harder

If you want to be a hero in the business world, step in for the scandal-stained CEO. Bring a strong sense of ethics and virtually no matter what you do on the P&L side, you'll look good by comparison. The flipside, of course, is brutal: Stepping into the shoes of the revered founders, who took the company from embryo to adolescent.

Read on.


The Tail WAGs: Reader Feedback

In response to the last issue of the WAG, “Find your passion compass,” Carl Dierschow writes:

I also find that a useful way to dig down and identify the Passion Core is through these questions:

* What do I like and dislike doing?
* What am I good at and not good at?
* What kinds of environments and people do I gravitate toward?
* Can I identify patterns over the course of my life which are examples?

In my own life, identifying those core values was one of the most life-changing things I ever did. It set my career in a whole new direction and guided my choices in how I use my free time as well.

Read more comments...and add your own opinion...at the RightReality blog.


Funny Bizness: Company Logos and their Meanings

Ever wondered what company logos mean and what is the significance behind them? Wonder no more!

Click here.

Header image: Photodisc